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Case Study: Top In-App Campaigns
In-app advertising is one of today’s biggest marketing buzzwords for obvious reasons. In 2013, it was reported that people were spending about 80% of their smartphone usage within an app. That number...
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Who Placed It Best? Booking.com vs. Tripadvisor
The two most popular travel websites are Booking.com which is #116 based on Alexa’s global site rankings and TripAdvisor.com which falls at #207. Wherever there’s a successful website, there’s always...
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Top Campaigns of Summer 2014
People get nostalgic for summer quickly. Reminiscing about trips to the beach, or their favorite cottage drink, everybody does it. We’re no different. It’s only a week back into busy season and we’re...
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How To Freshen Up A Stale Strategy: 4 Advertising Pivots
Never switching up your ad strategy is like wearing the same outfit every day, over and over again, for years. Sure, it may have once been a favorite, and made you look and feel confident. But over...
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The Native Ad Opportunity: Defining Native Growth
It’s a common argument that standing out is key to advertising success. The longstanding practice is to have banners that pop and draw the eye directly to them, distracting viewers from the page...
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The Native Ad Opportunity: Content Discovery Networks
In our recent posts, we gave a brief introduction to native advertising and broke down the three golden rules of a good native campaign. Create valuable, enriching, and non-disruptive content and...
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[Webinar Recap] How To Launch Campaigns That Convert
On Tuesday July 7, WhatRunsWhere and Offervault teamed up for an exclusive webinar on How To Launch Campaigns That Convert. Speakers included Max Teitelbaum, WhatRunsWhere Co-founder and COO, and Liane...
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